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  • Pedro Pinto

2023 Social Media Calendar

Are you having trouble filling out your social media calendar with meaningful and relevant content? Maybe you’re afraid of missing a noteworthy holiday or instagrammable moment…

If this accurately depicts your current situation, this 2023 social media content calendar guide is exactly what you’re in need of. In what follows, we’ll be outlining in an easy-to-follow listicle the most noteworthy, instagrammable social media holidays for each month of the year.

No longer will you be worried if there’s a holiday that you’re missing on your calendar; consider this your one-stop-shop for all of your holiday content planning needs! And no, we don’t just cover the most obvious of holidays (though we do include those as well…).

So, if you’re in need of some creative juices, continue reading…


Ringing in the new year is what the month of January is all about. Whether it’s a personal New Year’s Resolution or a new strategic approach for your marketing campaign, it’s often a big month, both personally and professionally.

  • January 1st - New Year’s Day

  • January 6th - Twelfth Night Celebration

  • January 15th - National Hat Day

  • January 16th - Blue Monday

  • January 25th - Opposite Day


Now that the first month of the year is over and the new year is in full swing, February tends to be a month of navigation and finding yourself in routine. In any case, it’s also the shortest month of the year, however, it’s packed with instagrammable holidays.

  • February 1st - Black History Month

  • February 2nd - Groundhog’s Day

  • February 9th - National Pizza Day

  • February 10th - Chinese New Year

  • February 12th - The Super Bowl

  • February 14th - Valentine’s Day

  • February 17th - Random Acts of Kindness Day

  • February 20th - President’s Day

  • February 21st - National Pancake Day


With winter not yet gone and spring still on its way, many find march to be a long and dragged-out month. However, it’s not without notable holidays to be enjoyed and shared with the world…

  • March 1st - Women’s History Month

  • March 3rd - World Wildlife Day

  • March 8th - International Women’s Day

  • March 4th - Pi Day

  • March 17th - St. Patrick’s Day

  • March 18th - World Sleep Day

  • March 20th - International Day of Happiness

  • March 21st - World Down Syndrome Day

  • March 23rd - Global Puppy Day


Did someone say April Fools?! That’s right, April is the month of pranks, so beware of any unusual or suspicious news being shared amongst your peers because it’s probably just a joke.

  • April 1st - April Fool’s Day

  • April 7th - World Health Day

  • April 9th - Easter Sunday

  • April 10th - Siblings Day

  • April 20th - 420

  • April 22nd - Earth Day

  • April 23rd - World Book Day

  • April 29th - International Dance Day


May the fourth be with you… That’s right, May is the month of Star Wars (even if it is just a day). It’s also much much more than that, however; from Mother’s day and Memorial Day to World Hunger Day and International Nurses Day.

  • May 4th - Star Wars Day (May the Fourth Be With You!)

  • May 12th - International Nurses Day

  • May 14th - Mother’s Day

  • May 28th - World Hunger Day

  • May 29th - Memorial Day


And just like that, we’ve made it to the first month of summer! June is the month when the winter hats go back in the closet and the shorts are thrown back into the daily wardrobe. It’s also the month that behold’s the happiest day of the year (apparently…).

  • June 1st - Global Running Day

  • June 3rd - National Donut Day

  • June 4th - National Cheese Day

  • June 8th - Best Friends Day

  • June 19th - Juneteenth / Father’s Day

  • June 20th - The Happiest Day of the Year

  • June 21st - The First Day of Summer / National Selfie Day

  • June 28th - Pride Day

  • June 30th - Social Media Day


Now that we’re in the dead of summer, your social media marketing calendar is likely flooded with summer-themed posts. If you’re looking to add some unique posts within the ever-saturated summer posts, below are a few more meaningful holidays to consider including as part of your July calendar!

  • July 1st - Canada Day

  • July 4th - Independence Day

  • July 6th - International Kissing Day

  • July 17th - World Emoji Day

  • July 30th - International Friends Day


While it might be nearing the end of the summer holidays, it hasn’t ended just yet! With that said, it’s time to capture that sense of urgency within your social media strategy; hopefully, the following holiday ideas get the creative juices flowing…

  • August 8th - International Cat Day

  • August 12th - International Youth Day

  • August 19th - World Photo Day

  • August 26th - World Dog Day


Often used as another month of “New Year, New Me” resolutions, September often brings with it an ora of newness and change. While this might be due to the seasonal change and summer officially coming to a close, it remains an active month nonetheless; so why not take advantage of it through your social media calendar?!

  • September 1st - World Alzheimer’s Month

  • September 4th - Labor Day

  • September 10th - Grandparents Day

  • September 17th - Batman Day

  • September 21st - International Day of Peace

  • September 22nd - The First Day of Fall

  • September 29th - National Coffee Day


The month of the scares and spooks, October’s theme is full of orange & black, witches and goblins, spiders and ghosts, and onward… Apart from Halloween, October also happens to encompass several notable holidays including International Coffee Day; as important as any other holiday on the calendar, of course…

  • October 1st - International Coffee Day / Anti-Bullying Month

  • October 5th - International Teacher’s Day

  • October 6th - World Smile Day

  • October 10th - World Mental Health Day

  • October 11th - National Coming Out Day

  • October 28th - World Chocolate Day

  • October 31st - Halloween


Though early for some, November is often the start of the welcoming of the holiday season. That’s right, just like that, Christmas is upon us! As such, it also happens to be the busiest month of the year for businesses and marketers alike; Black Friday and Cyber Monday incoming…

  • November 1st - Men’s Health Awareness Month / Day of the Dead

  • November 11th - Veterans Day

  • November 13th - World Kindness Day

  • November 23rd - American Thanksgiving

  • November 24th - Black Friday

  • November 27th - Cyber Monday


As we reach the end of the social media calendar, we bring with it several Christmas festivities and as such, several notable Instagrammable holidays. With another year gone by, there’s a lot to be thankful for and a lot to post about!

  • December 1st - AIDS Awareness Month

  • December 4th - National Cookie Day

  • December 21st - The First Day of Winter

  • December 24th - Christmas Eve

  • December 25th - Christmas Day

  • December 26th - Boxing Day

  • December 31st - New Year’s Eve


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