9 key LinkedIn statistics you need to know in 2023

LinkedIn statistics

LinkedIn might not have the omni-demographic reach of Facebook, Instagram, and the like, but B2B marketers and brands still list is as amongst their most important social media channels, if not their number one. For that reason, we’re going to look at a host of statistics that show just how vital it can be for anyone targeting decision-makers in the business world.

1. There are over 930 million users

While LinkedIn doesn’t speak to every demographic, it is undeniably the most widely used platform for professionals, as well as business owners, with users in over 200 countries. These 930 million users span all levels of business, too.

2. 77% of LinkedIn users are from outside the US

Some people assume that LinkedIn is a US-centric networking tool, but while it is the largest market of users, there are 34 million in the UK alone. Mainland China, India, and Indonesia are some of the other biggest user bases.

3. Nearly 60% of users are between 25 and 34 years old

Although LinkedIn might be approaching 20 years old, that doesn’t mean there aren’t plenty of new professionals in there. The trends speak to a consistently incoming wave of users as they exit the 24 and under bracket and mature into their professional lives.

4. Roughly half of all LinkedIn members’ households make more than $75,000

Compared to other social media platforms, LinkedIn members tend to have higher incomes, earning more than the average, which can make them a particularly valuable market for some.

5. 49% of the users use the platform for job searching

Nearly half of all users on the platform are actively using it to network and gather information for the sake of employment. This can make the platform great for recruitment purposes.

6. Users visit for nearly 8 minutes at a time

On average, a LinkedIn user will use the site for 7 minutes and 38 seconds. They typically visit about seven pages for visit. This puts it roughly in the middle of Facebook and Pinterest in terms of visit length.

7. Marketers see 2x higher conversion rates to other platforms

If you’re looking for conversion above all else, marketers have noted the platform offers roughly double the conversions as other channels. This is, in part, due to the fact that it’s a highly focused environment for a specific audience, that being professionals and business decision-makers.

8. 40% of B2B marketers call it their most effective lead generator

That focused audience also makes the website highly effective for driving high-quality B2B leads. 80% of B2B social media leads come from LinkedIn, as well.

9. 48% of users are active each month

In addition to that, 16.2% of LinkedIn users are active daily. This means that there are millions of active users on the platform on at any given moment, making it a highly engaged space.

With the stats above, hopefully, you have a clear idea of just how popular and vital LinkedIn is for any B2B online strategy.