9 Key CRO Statistics You Need to Know in 2024

Converting customers from website visitors to brand ambassadors is what takes your business to the next level. 

The search for new and organic website traffic is an important aspect of the digital business rat race. But optimizing your conversion rate is what will grow your business now and well into the future. 

We've compiled 9 of the most interesting Conversion Rate Optimization (CRO) statistics you need to know in 2024. This valuable information will enable you to look at your strategies and transform them for the better. 

First, though, what is CRO? 

What is CRO?

Conversion Rate Optimization, or CRO, enhances your website and content to boost your conversion. 

CRO is about understanding how users move through your site—taking the time to learn what actions they take and, ultimately, what's stopping them from completing a desired action like a sale.

But why is CRO paramount for business owners? 

In a nutshell, improving your conversion rate leads to better ROI, higher revenue, and more efficient use of your marketing budget. 

9 Key CRO Statistics for 2024

• The average conversion rate can vary across industries and reports but generally falls between 2-3%​​​. Understanding where you come up compared to this helps optimize your strategy. 
  

• Did you know that websites utilizing personalized calls-to-actions (CTAs) have been found to perform up to 202% better than generic ones? Now, that's worth the hard work.
  

• With our noses in our phones 99% of the time, it's no surprise that over 50% of web traffic comes from mobile devices. Sites optimized for mobile experience have a conversion rate that is 2.3 times higher than those that aren't. 

• Our time is precious. Just a one-second improvement in website speed can boost conversions by a massive 7%​.

• It takes only 0.05 seconds for users to form an opinion that determines whether users will stay or leave. Apps with a positive first impression have a higher conversion rate of up to 35%.
  

• We're visual beings, and videos are a quick way to get info across without the nonsense. In fact, including a video on landing pages can increase conversion rates by 50%.

• Have you ever left a Google review for a business? Well, you helped their conversion because research indicates that showcasing user-generated content like reviews can increase the likelihood of conversion by over 100%.

• FOMO is a relatively new phenomenon. However utilizing it in growth marketing can catapult your conversion rate. That's because creating a sense of urgency via a countdown timer on a limited offer can lead to a staggering 332% increase in conversion rates. 

• Despite the rise of social media, email marketing is still one of the most effective tools for conversion, with an average ROI of $36 for every $1 spent. That's money very well spent. 

Conversion Rate Optimization is Important

CRO is a wild world. And utilizing these statistics to enhance your strategy will put you ahead of the game. 

By optimizing the conversion rate, you're essentially ensuring that every visitor to your site has the best possible chance of becoming a customer, subscriber, or lifelong fan.

But CRO can be complex. So, partnering with a digital agency like Ryesing can help you make more informed decisions for greater growth. Get in touch with them today and find out how they can help. 

Which of these statistics did you find most surprising? Let us know in the comments below.