All Posts

Demand Generation vs Lead Generation: What Is the Difference and Why It Matters for B2B SaaS

Learn how to create a buyer persona for B2B SaaS with the Ryesing five-step process, a complete persona template, worked examples, and the common mistakes that make personas useless in practice.

Confusing the two is one of the most common and costly misalignments in B2B and SaaS organisations. When marketing measures success by the top of the funnel and sales measures success by the bottom, the middle collapses. Leads that marketing calls qualified sit ignored in a CRM. Sales blames marketing for poor lead quality. Marketing blames sales for poor follow-up. Pipeline suffers.