Ranking
We don't create content in a vacuum. Our content marketing approach is intrinsically linked to your SEO, AEO, and GEO goals. We craft compelling narratives and valuable information that not only resonates with your audience but is also strategically optimized to climb traditional search rankings, directly answer user queries, and be recognized as a trusted source by AI-powered search engines.
Trusted
Generative search experiences rely on credible sources. Our content marketing strategies focus on creating well-researched, authoritative content that AI-powered search engines can confidently understand, cite, and present to users. By building trust with AI, we ensure your content remains visible and influential in the evolving search landscape.
Purposeful
Traditional SEO thrives on high-quality, keyword-rich content. Our content marketing team works hand-in-hand with our technical experts to create engaging website copy, informative blog posts, and valuable resources that are strategically crafted to attract organic traffic and improve your SERP rankings. Content isn't just text; it's the foundation of your SEO authority.
Strategic
Our content marketing isn't a shot in the dark. Every piece we create is informed by in-depth keyword research, a deep understanding of user intent (crucial for AEO), and an awareness of how AI algorithms evaluate content for accuracy and authority (key for GEO). We create content with a purpose – to drive visibility and engagement across all search modalities.
Authoritative
In the age of voice search and AI assistants, providing direct answers is paramount. Our content marketing process prioritizes understanding user intent and crafting content that directly addresses their questions in a clear, concise, and structured manner. This approach positions your content to capture valuable featured snippets and knowledge panel placements, making you the go-to answer.
Attributable
We don't just create content and hope for the best. We establish clear KPIs and track how our content marketing efforts contribute to your SEO rankings, featured snippet wins, and recognition within generative search results. You'll see tangible data demonstrating the ROI of content-driven search dominance.
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How We Make the Magic Happen.
DEEP DIVE AND CONTENT AUDIT
01
Understanding your existing content and search opportunities.
We begin by thoroughly analyzing your current content library and its performance across SEO, AEO, and GEO. This involves examining your current online resources, such as website pages, blog posts, and other digital materials.
Our analysis extends to assessing how your content is performing across various search paradigms, specifically Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
We identify content gaps and opportunities to create new, optimized content that aligns with user search behavior and AI evaluation criteria.
What's Included:
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Comprehensive content audit from an SEO, AEO, and GEO perspective
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In-depth keyword and question research to inform content creation
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Analysis of AI search landscape to identify content opportunities
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Competitor content analysis
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Your content performance dashboard setup
STRATEGIC CONTENT PLANNING
02
Mapping out content that conquers
search.
Based on our audit, we develop a strategic content calendar that prioritizes topics and formats optimized for SEO rankings, direct answers, and AI recognition.
This plan ensures every piece of content serves a clear purpose in your overall search visibility strategy.
What's Included:
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Integrated content strategy aligned with SEO, AEO, and GEO goals
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Detailed content calendar with specific topics and formats
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Keyword mapping and question targeting
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Content optimization guidelines for AI recognition
EXPERT CONTENT CREATION & OPTIMIZATION
03
Crafting high-quality content designed
for search success.
Our content marketing team develops engaging and informative content designed to captivate your audience. We don't just create content; we craft compelling narratives and deliver valuable insights that build lasting connections with your brand.
Simultaneously, every piece we produce is strategically optimized for maximum online impact. This includes meticulous SEO (keyword integration, readability), effective AEO (clear question answering), and robust GEO (authority building, structured data) to ensure your content is easily discovered and drives meaningful results.
What's Included:
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Creation of SEO-friendly website copy and blog posts
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Development of AEO-focused FAQs, lists, and guides
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Content structuring and optimization for AI understanding
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Integration of relevant schema markup
STRATEGIC CONTENT AMPLIFICATION & LINK BUILDING.
04
Extending the reach and authority of your
content.
We go beyond simply publishing content. We implement strategic content amplification strategies to increase its visibility across relevant channels, ensuring it reaches your target audience effectively.
This proactive approach also focuses on building valuable backlinks from authoritative sources, which significantly enhances your SEO authority. By making your content more widely discoverable and credible, it becomes a trusted resource not only for human users seeking information but also for AI algorithms evaluating the quality and relevance of your online presence.
What's Included:
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Content promotion strategies across relevant channels
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Targeted outreach for link building
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Optimization for social sharing
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Monitoring of content performance
ANALYSIS, ITERATION, & CONTENT-DRIVEN GROWTH
05
Continuously refining your content for maximum search impact.
We continuously monitor the performance of your content across all search metrics.
We analyze what's resonating with your audience, ranking well in traditional search, and being recognized by AI to refine our content strategy and ensure ongoing growth in the evolving search landscape.
What's Included:
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Comprehensive content performance reporting (SEO, AEO, GEO)
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Regular content strategy review and adjustments
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Identification of new content opportunities based on performance data
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Ongoing optimization recommendations
