Front-of-Mind
In a world of endless online noise, how do you consistently connect with the finite pool of people who could become your biggest fans? Email. A killer email strategy blends hard data, smart segmentation, and genuinely compelling content. Done right, it widens your funnel, bringing more of the right people into your orbit.
Design
The best email campaigns are a feast for the eyes and the mind. Our creative team are masters at crafting on-brand, aesthetically pleasing email designs that your target audience will genuinely enjoy opening.
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Optimization
We'll ensure your email marketing strategy isn't built on shaky foundations. Running email campaigns in a vacuum? Pointless. It needs to seamlessly integrate with your CRM (Customer Relationship Management) system. We'll either set one up from scratch or fine-tune your current CRM to be a lean, mean, nurturing machine.
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Storytelling
The human brain craves connection through stories. Our team of writers are exceptional yarn-spinners. We'll help you engage your target audience in a way that's compelling, relatable, and deepens their connection with your brand on a human level.
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Segmentation
Generic blasts? They're for the birds. The most effective email campaigns speak directly to the right people with hyper-personalized messaging. We'll help you segment your audience based on their unique needs and craft tailored content that hits home with each group.
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Strategy
Your email list? It's your most valuable owned audience. Did you know a significant chunk of your potential customers prefer receiving business communications via email? We'll help you cultivate a thriving database of your most relevant prospects, a resource you can nurture and grow alongside your business.
How We Make the Magic Happen.
FOUNDATION & FINE-TUNING
01
Setting the stage for email
success.
We set you up for victory by cleaning house with your CRM data, seamlessly connecting it with your newsletter platform, and ensuring all your data flows smoothly and intelligently.
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With your CRM humming, we implement automated audience segmentation right at the point of sign-up, based on engagement and behavior. We'll also audit your website's sign-up journey to ensure it's optimized for capturing the right data for our segmentation strategy.
What's Included:
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Data spring cleaning
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Seamless CRM setup, integration, and optimization
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Intelligent automated audience segmentation
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Conversion-focused sign-up journey audit
DEEP DIVE INTO YOUR AUDIENCE'S WORLD
02
Unlocking the insights that drive
connection.
Before we even think about crafting a single subject line, we conduct in-depth interviews with internal and external stakeholders, dive deep into audience research, and analyze your competitors. This ensures we truly understand what makes your target audience tick.
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We'll also audit your digital infrastructure to ensure all the necessary tracking and data points are in place to measure success, and build a custom dashboard to report on your campaign performance.
What's Included:
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Insightful stakeholder interviews and workshops
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Granular audience research
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Strategic competitor analysis
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Your custom tracking and data dashboard setup
CRAFTING EMAILS PEOPLE ACTUALLY WANT TO OPEN
03
Newsletters that cut through the inbox
clutter.
Leveraging the data from our research, we'll architect your email strategy and present it for your enthusiastic approval.
Once you give us the green light, we'll build a range of newsletter and eblast templates that are both visually appealing and conversion-focused, and create a strategic quarterly content calendar.
We handle everything – the writing, the design, the delivery – so you can stay focused on running your empire.
What's Included:
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Strategic email strategy
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High-performing email templates
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Your quarterly content calendar
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Compelling copywriting
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Seamless delivery
SUSTAINABLE LIST GROWTH
04
Content is King, but smart distribution is
Queen.
Our work doesn't end when we hit "send." We actively accelerate the growth of your mailing list by forging smart partnerships with relevant newsletters and publishers, exposing you to new, engaged audiences.
But our real secret weapon?
Your content. We craft highly shareable visuals and insightful content that gets forwarded, organically growing your list with ideal customers who are genuinely interested in what you have to say.
What's Included:
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Strategic partnerships and list sharing
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Shareable, engaging content that gets forwarded
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Premium gated content like ebooks and white papers
DATA-DRIVEN OPTIMIZATION
05
Turning insights into action for maximum
impact.
We're data nerds at heart, and we love nothing more than analyzing campaign performance to uncover opportunities for improvement.
We meticulously break down all the data in your custom reporting dashboards, providing you with a clear understanding of your email marketing campaigns' impact and highlighting key insights that can inform your broader marketing strategy.
In our regular check-ins, we'll discuss how your email strategy is fueling your CRM and driving the metrics that matter most, all while providing actionable recommendations for continuous improvement.
What's Included:
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Your custom data dashboards
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Comprehensive monthly reporting
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Regular weekly updates and actionable insights
