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9 Key Blog Statistics You Need to Know In 2023

If you want some key blog statistics then you’ve come to the right place. Here you’ll find 9 key blogging statistics for 2023.

There are Currently Over 600 Million Blogs on the Internet

As of May 2023, reports have shown that there are over 600 million blogs on the internet. This is based on activity reports by WordPress, Wix, Blogger, Tumblr, Medium and Squarespace. The number is growing more and more by the year too,

The Number of Bloggers in the US Has Surpassed 31.7 Million

The number of active people blogging in the US was estimated to have hit 37.1 million in 2020. Experts have suggested that this number is going to rise even more in 2023, but the number has yet to be recorded. Based on forecasts, it’s estimated that there were around 32 million as of 2022, in the US alone.

7 Million Blogs are Published Every Day

There are currently around 500 million active blogs. It’s not surprising to see that 7 million blogs are published daily. This number is exceptionally high when you take into account the fact that most bloggers do not publish every day.

24.2% of People Start a Blog so they Can Be Self-Employed

The greatest motivation for starting a blog is currently self-employment. 17% start a blog because they want to express themselves creatively.

77% of Users Read Blogs Regularly

Around 43% of people only skim through blog posts. With that in mind, 36% of users find blogs more credible if they contain some form of case study.

55% Of Bloggers See Better Results from Longer Posts

Trends have shown that blog posts are getting longer. The total number of posts that surpass 2,000 words grows each year.

Long Posts have 77.2% More Inbound Links

Longer posts have more information in them and therefore they have a much higher chance of being found by someone. Studies have shown that longer posts get on average 77.2% more inbound links than shorter ones.

23% of Bloggers take 2-3 Hours to Write a Post

Surveys have shown that bloggers take between 2 and 3 hours to write a post. On top of that, bloggers who spend 6 hours or more when crafting their content, tend to see much higher levels of success.

38% Of Bloggers Update their Old Blog Posts

Even if a blog post has been published for some time, it can still benefit from being updated. Bloggers know this all too well, and that is why 38% of bloggers choose to go back and update their old blog posts to get more traffic.

So there you have it, 9 key blogging statistics for 2023. With blogs getting longer and more in-depth, more valuable content is flooding the internet. This is paving the way for new bloggers who want to venture into the digital market. With self-employed bloggers on the rise, it’s going to be interesting to see how the stats change in 2024.


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