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9 Key Email Marketing Statistics You Need to Know in 2024

Discover the power of a well-put-together email with our 9 email marketing statistics you absolutely need to know. 

We live and work in a digital landscape. In this environment, budding business owners and savvy startups need to adapt and innovate to stay ahead of the game. But sometimes, old school is still the best. 

Email is often perceived as an irrelevant marketing method in the modern age. In reality, it's consistently proven to be an invaluable asset in the modern marketer’s arsenal. 

We’re unveiling 9 must-know statistics about email marketing that will shape your strategy in 2024. 

First, a refresher. 

Email Marketing: Is It Still Relevant?

At its core, email marketing is the targeted sending of promotional messages via email to a group of potential or current customers. 

It’s a really personal way to communicate your brand’s message, promote up-and-coming products, or build a relationship with your audience. And you can do all this with relatively low costs, which is music to every business owner’s ears. 

And despite the surge of new social media platforms and messaging apps, email is still a constant in people’s daily routines. 

9 Key Email Marketing Statistics for 2024

  • The average open rate for email marketing campaigns has soared to 38.49% in 2024. That’s a whopping number, signalling the effectiveness of well-crafted subject lines and targeted content. 

  • You might think that social media like Facebook and new content would bring the biggest ROI, but you’d be wrong. In fact, for every $1 spent on email, the average return is an impressive $36.

  • It shouldn’t be news to you that we prefer to work through our phones than our desktops these days. The number of emails opened on mobile devices rose to 43%, with desktop opens decreasing by 18% to 39%. 

  • While we might wax lyrical about how there aren’t enough hours in the day to pursue a hobby, that doesn’t stop us from being interested. Some of the highest open rates were observed in hobbies and leisure (32.53%).

  • Visuals make a big impact. 79% of people enjoy watching video content from brands online, and 89% of marketers are gearing up to include video in their future strategies.

  • For e-commerce sites, sending three abandoned cart emails results in 69% more orders than a single email. So the saying rings true: persistence pays.

  • It’s time to recognize that not all your customers are the same. Campaigns that use segmented lists see as much as a 760% increase in revenue, a 14% higher open rate, and a 100% higher click-through rate.

  • Who doesn’t love a good quiz or poll? Interactive elements in emails can increase the click-to-open rate by 73%, making your emails readable and interactable. 

Email Marketing is More Than It Seems

Underestimating email marketing isn’t something a business owner can afford to do. This simple tool transcends its traditional boundaries, emerging as a dynamic and interactive tool that can amplify your brand’s voice and presence. 

Understanding and leveraging these statistics can empower you to craft more effective, engaging, and rewarding email marketing campaigns. 

Not confident? 

Partnering with a digital agency like Ryesing can help. A strategic partnership can help you harness the full potential of email marketing, so contact them today and find out how they can help. 

Loving email marketing? Tell us all about it in the comments below.


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