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  • Pedro Pinto

The Top Facebook Trends

Updated: Jan 29, 2023

Where are we now and where are we headed?

A common question amongst digital marketing professionals and social media gurus alike. The digital landscape is a rapidly growing ecosystem with no signs of slowing down. A huge part of the digital ecosystem? Social Media.

With new social platforms launching what seems to be every other week, and thanks to established platforms like TikTok, Youtube, Facebook, and Instagram leading the charge in innovation, it’s hard to keep up with the trends.

Luckily, this article will aim to provide you with a roadmap of sorts, outlining the top social media trends of today, particularly as it pertains to Facebook. 2022 is trending towards being a massive year of disruption when it comes to the tech industry, and the same is expected of Facebook and social media at large.

In any case, the following are the top Facebook trends of 2022!

Top 7 Facebook Trends for 2023

It isn’t uncommon knowledge that social media evolves at rapid speeds. With rapid evolution comes ever-evolving trends, some already introduced and others yet to hit the market.

Facebook has come a long way since it was launched and introduced in 2004. Over the years, the social media giant has consistently adapted to the changing needs and preferences of its users, introducing a plethora of new features and tools to make the platform more engaging and user-friendly.

With that being said, the following trends about to be discussed aren’t all necessarily brand new (though some certainly are), but rather evolving trends set to make an exponential impact on how we utilize Facebook and how businesses operate on the platform.

It’d be nearly impossible to share every potential trend on the horizon. Instead, we’ve decided to choose what is in our minds the top seven trends to look out for in the year that follows.

With that said, below are seven Facebook trends of 2022:

The Rise of Video Marketing

One of the biggest Facebook trends in 2022 has been the rise of video marketing. With the introduction of Facebook Reels, businesses have been able to leverage the power of short-form video content to connect with their audiences and promote their products and services.

Reels allow users to create 15-second videos that can be edited with a variety of creative tools, including filters, music, and text overlays. This has made it easier for businesses to create engaging and shareable video content that can help them stand out in a crowded marketplace.

Importance of Centralized Facebook Groups

Another Facebook trend that has arisen in 2022 has been the increasing importance of centralized Facebook Groups. These groups serve as online communities where users with similar interests can connect, share information, and engage with each other.

For businesses, Facebook Groups can be a powerful tool for building customer loyalty and driving sales. By creating a group for their brand and actively engaging with their customers in the group, businesses can foster a sense of community and build deeper relationships with their audiences.

Emphasis on Messenger and Chatbots

In addition to video marketing and community building, Facebook has also placed a greater emphasis on Messenger and chatbots in 2022. Messenger has become a central hub for communication on the platform, with more and more businesses using chatbots to provide customer support, answer frequently asked questions, and even make sales.

Chatbots are automated chat programs that use artificial intelligence to simulate conversations with human users. By leveraging chatbots, businesses can provide timely and personalized support to their customers, improving the overall customer experience and increasing customer satisfaction.

Facebook Live and Video Streaming

Another major trend that gained popularity in 2022 was the use of Facebook Live for video streaming. This feature allows businesses and individuals to broadcast live video content to their followers in real time.

This can be an effective way to engage with customers and build a sense of community around a brand. Live videos tend to receive higher engagement than pre-recorded ones, and they can also be a great way to showcase products or services in a dynamic and interactive way.

Facebook Shops for E-Commerce

Another trend that emerged in 2022 was the rise of Facebook Shops. This feature allows businesses to create an online store on Facebook and sell their products directly to customers through the platform.

This can be a convenient way for businesses to reach a large audience and make it easy for customers to discover and purchase their products. Facebook Shops also allows businesses to integrate with other platforms, such as Instagram, to expand their reach even further.

Introduction of Facebook’s Spark AR Studio

Though a trend that is still in its infancy of discovery, Facebook's Spark AR Studio for augmented reality (AR) experiences has become somewhat of a hot topic in recent months. This tool allows businesses and creators to build AR filters and effects that can be used on Facebook and Instagram.

This can be a fun and engaging way for businesses to interact with customers and provide a unique and immersive experience. AR experiences can also be a powerful marketing tool, allowing businesses to showcase their products in a creative and engaging way.

Leverage User-Generated Content

Finally, in 2022, businesses and marketers continue to leverage user-generated content (UGC) on Facebook. Though not limited to Facebook alone, This type of content, which is created by users and not the business itself, can be a powerful tool for building trust and credibility with customers.

UGC can also be an effective way to showcase the use and value of a product or service, as it provides a more authentic and relatable perspective. Businesses can encourage UGC by running contests or promotions that incentivize users to share their own content.


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