A fintech business bank account with a difference. 25+ currencies. 150+ countries. All in one card with up to 3% cash back on online spend.
Driving Growth of Active Business Accounts
Neat appointed Ryesing as their Growth Marketing agency to scale up their User Acquisition activity in the Hong Kong, UK and EU markets. We handled all of Neat’s Paid and Organic Performance Marketing across Google, LinkedIn, Facebook and Instagram, App Store Optimisation across the App Store and Google Play, Apple Search Ads and the Creative Production of all Ads.
The Business Banking market is highly competitive and traditional high street banks are not willing to lose ground to fintech challengers without a fight. To grow Neat’s customer base Ryesing had to develop a sophisticated digital strategy that could outmaneuver the incumbent banks as well as more agile fintechs competitors - driving a small but high-value audience of business owners to switch to Neat or open the first account for their new business venture with Neat.
The success we’ve achieved for Neat has been due to a rigorous programme of experimentation and optimisation across each of the channels we manage made possible by the robust analytics and attribution architecture we established early on. On any given day we are running some form of testing to uncover opportunities to incrementally improve campaign performance. All of our campaigns are optimised for valuable downstream customer behaviour such as Debit Card orders, instead of vanity metrics like banking app installs and we have hyper granular visibility of exactly what is driving ROI, right down to the individual ad creative level.
Each month we produce fresh video, static and interactive ads to fuel campaigns, with unique versions for each of the audience segments we’ve identified, in multiple variants for each key stage in the customer sales cycle. We leverage Neat’s quirky and tongue-in-cheek brand tone of voice and lighthearted visual identity to communicate complex business banking information in simple bite-sized chunks - telling the story of what makes Neat the best choice for business banking in a fun and relatable way.