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  • Pedro Pinto

9 Key Youtube Statistics You Need To Know in 2023

Updated: Oct 31, 2023

Tablet showing Youtube Subscriber numbers
Youtube statistics

Did you know that the first video posted on Youtube was in April, 2005? One of the founders of Youtube filmed walking around a zoo and posted the video ‘me at the zoo’. Since then, Youtube has become the most popular site for content creation.

It’s easier than ever to create content and share it with your audience and equally, find the content you’re interested in viewing yourself. No matter what you’re looking for, you’re guaranteed to find a related video on Youtube.

If you’re using Youtube for business, it’s essential to stay ahead of the game. With that in mind, we’ve compiled a list of key statistics you should know about. Take a look.

1. Youtube Is A Giant

Only Facebook has more users than Youtube. That’s right- this giant content platform has over 2.5 billion users every month. This means if you’re not utilizing Youtube for your business yet, you’re certainly missing out.

2. Youtube Isn’t Going Anywhere Fast

Youtube continues to grow beyond expectation. As it stands, 82% of US adults use Youtube for personal and business interests. One of the main reasons for this is because Youtube has been made so accessible for all.

3. It’s One Of The Best Search Engines

It’s used as a search engine. There are some answers to questions that need to be watched rather than read. Youtube comes in as the second most popular search engine next to Google. If you’re searching how to repair a crack in your wall, most people are going to choose to watch a tutorial rather than read a blog.

4. It’s Available Everywhere

Youtube is localized. Have you ever ended up on a site that isn’t in your language? It’s frustrating and most people will automatically leave. Youtube being localized means it’s available in 100 countries and in 80 different languages. It’s easy for people all across the globe to use.

5, It’s Used By Billions Of People

Youtube has billions of views every day. Each day 1 billion hours of content is viewed by Youtube users. Every year ‘how to’ video searches go up by 70%.

6. It’s An Excellent Business Tool

62% of current businesses use Youtube as a tool. It’s one of the best ways to expose the business to potential new customers and reach existing customers with valuable information. If you’re not using Youtube as a business tool yet, you’re missing out.

7. It’s Mobile-Friendly

Most users use Youtube on their phones. 63% of Youtube users are using their phones while watching video content. With this in mind, it’s vital that business websites are mobile-friendly.

8. Potential Customers Are Everywhere

26% of Youtube users discover new products while watching videos. This is a huge slice of the pie for businesses promoting products on Youtube.

9. New Content Every Day

Each day, 500 hours of video content is uploaded onto Youtube. When you think that the average video lasts 8.5 minutes, this is a lot of content. If your competitors are adding to this content, don’t get left behind.

Youtube is a valuable business tool that allows business owners and customers alike to find exactly what they need. Take a look at more of our business articles for great advice.


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